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Data Connection Track


The Data Connection track is ideal for analytics teams, planners / buyers and anyone new to big data. This track uncovers how to connect your vast data sources to tell a meaningful story and inform planning strategies, and why it's important to combine human with artificial intelligence.



Connected Data for Business Transformation

Companies have a wealth of data at their fingertips, and by combining this data it is possible to not only run advanced programmatic strategies but also make transformative business decisions. In this session, we will be looking at the techniques involved on the journey to business growth.

The Role of Data Science 

In this session, we look at the role of the data scientist and the techniques they use for descriptive, predictive and prescriptive analytics.

A Marketer’s Guide to Location-based Targeting

With location-based targeting, marketers are now equipped technologically to bridge the gap between digital message and physical store visits. The goal of this session is to equip brands technically and strategically. We’ll review the basics of how location-based targeting works, strategies for using it to accomplish campaign objectives, and how you can take the next step in using location data to inform marketing decisions.

Planning in the Programmatic Age

Programmatic is today’s and the future’s media delivery system. From the early catalyst of real-time bidding to the connected media mix, new technology is required to plan effectively.

In this session we will discuss how technology and data can inform planning strategies. 



Explore the Learning Tracks